Girl Geek Speaks Newsletter
Welcome to the August 2007 issue of our newsletter for the
technically challenged and web site wannabe's. We feature
articles to help guide you through the process of designing,
building, and promoting your business web site. If you know
someone who may benefit from this newsletter, please forward it
to them in its entirety, or have them subscribe below.
In This Issue
Featured Article: Overview of Website Promotion Strategies
Overview of Six Website Promotion Strategies
6 Basic Strategies
1. Search engine strategies
2. Linking strategies
3. Traditional strategies
4. Email strategies
5. Paid Advertising strategies
6. Miscellaneous strategies
1. Search engine strategies – 80% of visitors to websites come
from search engines
a. Keyword selection and placement
b. Text navigation links on and to all pages within site (so
search engines can read and rank all the pages within your site)
c. Optimize each page within the site for 1-2 keywords
d. Submit site to search engines and directories manually
e. Compare your SEO strategies with competitors and go one
better
2. Linking strategies also increase your ranking in search
engines
a. Links to your site from related sites will drive targeted
traffic to your site
b. Request reciprocal links to your site, i.e. I’ll link to
yours if you’ll link to mine
c. List your site in industry directories relevant to your
coaching niche
d. Write articles for others to use in their industry
newsletters and ask to keep link to your website and a one line
description of what you offer. (www.ideamarketers.com)
e. One-way linking – write such compelling and useful content
that other sites see you as the expert and link to your site.
3. Traditional strategies
a. Put your website address on business cards, stationary,
Yellow Pages, fliers, and newspaper ads
b. Put your website on your voicemail message
c. Issue Press Releases that include your web address
d. Use direct mail, postcards, classified ads in trade magazines
of your niche market
e. Develop a free service that’s only available on your site
f. Online assessment or poll
g. Top 10 list/secrets
h. Free streaming audio
i. Ebook
j. Talk about your site every chance you get
4. Email strategies
The Law of Push and Pull – Pull people to your site by
attractive, useful content, then push quality information to
them regularly via email.
a. Email signature – use your elevator speech or make a free
offer
b. Email newsletters- repetition creates top-of-the-mind
phenomenon
c. Send offers, coupons, product/service updates, testimonials
to your site visitors and customers (who have given you
permission to contact them)
d. Send articles of interest to your clients and ask them to
forward them to friends who might benefit
e. Exchange email newsletter ads with complimentary businesses
5. Paid Advertising strategies
a. Buy a text ad in an email newsletter your niche reads
b. Purchase PPC ads on Google, Yahoo Search Marketing or MSN
Fred Rivera, whom I set up with a Google AdWords program several
months ago just told me he’s been paying $200 a month and “glad
to do so” because he’s getting 4-5 qualified leads a month.
6. Miscellaneous strategies
a. Promote your sites in mailing lists, blogs, discussion
groups, or newsgroups that your target audience reads
b. Announce a contest or drawing available on your that that
would have a prize needed by your target market
c. Ask site visitors to bookmark your site so they can easily
return for new content
d. Put new content on your site to encourage visitors to return
e. Start a discussion list hosted on your site for your niche
f. Schedule a chat with your target market
g. Put a “tell-a-friend” script on your site
h. post a video on YouTube.com
i. sign up for social networking site, like MySpace.com,
Facebook, LinkedIn, Friendster
A useful resource, though a bit outdated by now is a book,
Streetwise Low-Cost Web Site Promotion: Every Possible Way to
Make Your Web Site a Success Without Spending Lots of Money by
Barry Feig.
DISTRIBUTION RIGHTS:
The above material is
copyrighted, but you may retransmit or distribute it as long as
not a single word is changed, added, or deleted, including the
contact information. However, you may not copy it to a web site.
Copyright 2007. All rights reserved.
To receive our FREE email newsletter, Girl Geek Speaks,
please send us
your email address. Please review our
privacy policy.
