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Girl Geek Speaks Newsletter

Welcome to the June 2004 Issue of our newsletter for the technically challenged and web site wannabe's. We feature articles to help guide you through the process of designing, building, and promoting your business or personal web site. If you know someone who may like getting these newsletters, feel free to forward it to them in its entirety, or have them sign up for their own copy below.

In This Issue:

Feature Article: 5 Essentials for Every Business Website

5 Essentials for Every Business Website

Not all web designers are marketers. Many are just techy geeks or artists. To make sure your business website promotes your business well, ask your web designer to include these 5 essentials in your site design. You'd be surprised how many sites don't have their business phone number on the site. Yikes!

1. Contact Information on every page
- give your site visitors every possible way to contact you to inquire about your products or services or to reach your customer service department
- include your phone number (with business hours), fax number, email address with hyperlink, and mailing address
- if your business is primarily through the Internet, consider having a live chat feature on your website, so potential or current customers can contact you via the website
- put contact information on EVERY page of the site, not just on an interior "Contact Us" page.
- put your main contact information in a prominent place "above the fold" on your site, so visitors don't have to scroll down to find it.

2. Easy to use Navigation on every page
- put links to every single page of your site on all pages so site visitors don't get lost or discouraged and can quickly find the information or product they need.
- if you are selling products on your site, make sure to have a search feature so site visitors don't have to click through page after page of products
- always include text navigation on your site so search engines spiders can read and rank all the pages of your site. Buttons, javascript, Flash or any dynamically created navigation bars are not "readable" by search engines.

3. Put changing content with high keyword saturation in the body of your site
- changing content gives people a reason to keep coming back to your site
- search engines will see and index your site anew if your keyword rich content changes at least once a month
- incorporate your keywords into your content, title bar, alt-tags, headings, bolded text at a rate of 3-7% to obtain high rankings in the search engines

4. Put a clear "Call to Action" on your site, starting with your homepage
- tell you site visitors what you want them to do after visiting your site
For example...
--Call for more information or to make a purchase
--Sign up for an email newsletter
--Buy your products or services
--Buy your ebook
--Download and read educational information
--much more....

5. Spell out your Unique Selling Point
- show/tell your site visitors why they should buy your products and services via what makes you unique or different from all competitors
For example...
--lower prices
--free delivery
--better/faster customer service
--money back warranty
- testimonials and statistics SELL. Put those on your site. I recommend sprinkling them throughout each page.

These are the bare minimums. If you want to learn more about developing a website that represents your business well, call (618) 457-8103 or 1-877-866-4335 toll-free for a FREE website consultation and NO OBLIGATION bid.

DISTRIBUTION RIGHTS:

The above material is copyrighted, but you may retransmit or distribute it as long as not a single word is changed, added, or deleted, including the contact information. However, you may not copy it to a web site. Copyright 2004. All rights reserved.

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