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Girl Geek Speaks Newsletter

Welcome to the September 2003 Issue of our newsletter for the technically challenged and web site wannabe's. We feature articles to help guide you through the process of designing, building, and promoting your business or personal web site. If you know someone who may like getting these newsletters, feel free to forward it to them in its entirety, or have them sign up for their own copy below.

In this issue
Driving Targeted Traffic to Your Website with Google AdWords
Web site of the Week

Addendum: - "As you can see business has picked up. It's because of your suggestion to use AdWords and my bidding high and choosing good key words that got the ad a prominent position. Of course living in the big apple doesn't hurt and being able to follow through with good training for the client—it's been scary how people take to my work."
Warm regards,
Fred Rivera
www.StandOutSpeaking.com

Driving Targeted Traffic to Your Website with Google AdWords

I want to tell you about a little advertising program I've been using that you might be interested in looking into for your coaching websites. It's called Google AdWords and it's designed for small businesses. No, I am not getting a kickback from Google for this. I'm just delighted in the results I've been getting.

I set up www.GirlGeekWebDesigns.com on AdWords for a budget of $2.19 a day. Since it's inception on July 4, 2003, I've had 435 clicks-through on my site from this program alone. I've received at least 6 phone calls inquiring about my services and have written 2 bids totaling over $1000. My cost to date $97.25 or about $48 a month.

For a $5 set up fee you can get your site listed on the "Sponsored Links" that run down the righthand side of Google's search term results page. There's no contract and no minimum time commitment, so you can quit or change it any time. You can set up any budget you want. This is a pay-per-click program, so the key to success is selecting the right keyword to bid on. The more you bid the more frequent and higher your ad will appear in the Sponsored Links.

I've also optimized my website (to boost rankings in all search engines) and have had an additional 408 visits to my site in the same length of time. After optimizing my site I also submitted it for paid inclusion to Inktomi search engine which will list my site on MSN, HotBot and other major portals for $39 for the first URL. By the way, Inktomi was just purchased by Yahoo (probably in it's effort to regain #1 search engine status from Google). Consequently, I've already earned 125% of my projected yearly earnings from this website.

If your website is not getting the target traffic you desire, your site may not be properly promoted to your target market, not optimized for search engines or submitted to the major search engines. I have a new service, a "Well Website Check-Up" where I go over your site design, html, navigation, and functioning with a fine-toothed comb, review your site statistics (where available), and give your a comprehensive report about why your site is not performing as you desire. I will also include specific recommendations/suggestions for improvement.

Web Site of the Week: http://www.google.com/ads/

DISTRIBUTION RIGHTS:

The above material is copyrighted, but you may retransmit or distribute it as long as not a single word is changed, added, or deleted, including the contact information. However, you may not copy it to a web site. Copyright 2003. All rights reserved.

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