SEO -
Search Engine Marketing Company
Search engine optimization and search
marketing is the art and
science of getting your site ranked highly in organic search
results. It's a complex subject and I just want to hit a few
highlight here. SEO is not for the faint hearted, but for
someone who is serious about getting business from their
website.
What is involved in SEO services?
Website Readiness - The site has to be designed correctly
for browser compatibility and so search engines can read
(spider) and include (index) every page of your site. That way
every page of your website can serve as a "front door" to your
site. Search engines like websites with many pages. This allows
you to optimize each page for 1 - 3 of your strongest keywords.
Keyword research and placement - your site content has to
include good keywords and have those placed in the correct
places in your site. Selecting keywords that no one searches is
a waste of time. I refer you to my newsletter learn
how to
select good keywords. Also go to the
Metatag Generator page on my website.
Link Strategies - having quality inbound links (using
your strongest keywords in the link text) to your site is vital
to achieving a high ranking in search engines. This takes time.
Adding too many links too fast can get you banned from search
engines. Your SEO person needs to know what kind and what
quality of links to accomplish at least 2 objectives: a)
increase ranking and b) send targeted traffic to your site.
Site Maps - A new site is hard to get ranked. Often times
a new site isn't even picked up by the search engines for at
least a month. Some search engines and directories require
manual submission of your site. Your site needs to be designed
so that every page of the site can be indexed. This happens
through text navigation links and/or a sitemap. Google and Yahoo
now require your site to have a specially designed sitemap in
order to index all of your pages.
Ongoing Monitoring and Maintenance - Search engines
ranking change all the time as new sites come online with your
same keywords, as you add new content to your site, and
depending on which datacenter is crawling your site. Therefore
ongoing monitoring and tweaking of your site and addition of new
links is needed if you wish to get and keep a high ranking.
Other Search
Engine Marketing Strategies - Pay Per Click and Social Media
Marketing
In addition to getting your
site ranked well in the organic results of top search engines,
such as Google, Yahoo and MSN, Girl Geek is also an expert as
setting up Pay Per Click ad programs. These work like classified
ads and are show above or next to the organic search results.
Each time someone clicks from your ad into your website, you pay
for the click. Hence, the name: Pay Per Click. The
programs are designed to be self-administered; however, there
are many things you need to know in the set up and bidding for
keywords so as not to waste money.
Social Media Marketing - Community is
King! The latest trend in generating website traffic is using
the online communities developed for socializing, networking and
sharing resources. Examples of these include MySpace,
LinkedIn, Facebook, Ryze, Merchant Circle and Friendster. If you
participate in these communities, you're getting to know more
people. As the saying goes, people like to do business with
people they know and like, so if you're on one of these sites,
get involved. Start posting and developing those relationships
More >
What is SEO? |
What Does SEO
cost? | What
Does Girl Geek Charge?
